Xin Jing Bao·2025-12-25 02:36Group 1 - The live commerce company Dongfang Zhenxuan is set to have a new CEO, with Sun Jin, the Vice President of New Oriental Education Technology Group and Principal of Guangzhou School, taking over as Executive President [1] - Sun Jin has been with New Oriental since 2006, initially as a frontline teacher and later moving into management roles, including positions such as Director of the Foreign Examination Department in Suzhou and Principal of Nanjing School [1] - Sun Jin has also contributed to the development of preparatory books for exams, indicating his deep involvement in the education sector [1] Group 2 - The previous CEO, Sun Dongxu, has officially left the company, with Yu Minhong, the founder of New Oriental, taking over as the legal representative of Dongfang Zhenxuan [2] - The company structure indicates that Dongfang Zhenxuan (Beijing) Technology Co., Ltd. is wholly owned by Dongfang Youxuan (Beijing) Technology Co., Ltd., which has not undergone any changes in its legal representation [2]