千万级消费补贴、亿级流量扶持，高德“双旦特惠节”正式启动

Group 1 - Alibaba's Gaode has launched a year-end promotional event called "Double Festival Special Sale" to boost local merchants ahead of the holiday season, with significant traffic support and consumer subsidies [1][3] - The promotion will run until January 4, featuring partnerships with various businesses to distribute millions of coupons across categories such as dining, accommodation, and entertainment [1][3] - Users can access the main event page through the Gaode Map app, with daily limited-time large discount coupon packages available, such as up to 80 yuan in dining coupons [1][3] Group 2 - The event includes various promotional sections like popular products, travel discounts, and health check packages, catering to diverse consumer needs during the holiday season [3] - Gaode aims to convert traffic and subsidies into orders and growth for merchants, leveraging its extensive user base and precise location-based services (LBS) capabilities [3][4] - The platform has seen rapid growth in its local life service ecosystem, with over 400 million users engaging with the newly launched street coupon feature within a month [4] Group 3 - Gaode has initiated multiple support measures, including a 1 billion yuan subsidy program to encourage in-store consumption and waiving entry fees for restaurants, attracting over 150,000 merchant inquiries in just 72 hours [4] - The "Street Coupon" feature has led to a 300% increase in traffic for participating small businesses and a 150% year-on-year surge in local dining orders [4] - The demand for integrated travel and lifestyle experiences is rising, positioning map platforms like Gaode as significant players in the local service market [5]