Sou Hu Cai Jing·2025-12-25 02:46Core Insights - The article discusses how AI technology is reshaping the design industry and emphasizes the importance of guiding teams to transform AI into strategic opportunities for design value reconstruction [1] Group 1: AI Integration in Design - The team is guided through a "three-step" approach to leverage AI opportunities: first, moving from resistance to acceptance and mastery of AI tools; second, integrating AI into the entire design process to enhance efficiency and quality; third, embedding AI methodologies into actual business operations to create high-quality products and improve designer satisfaction through user feedback [3] - AI enhances operational efficiency at Baidu by addressing repetitive tasks and bulk output needs, allowing designers to focus more on creativity, which in turn optimizes product experience and expands capability boundaries, leading to tangible benefits for the team [4] Group 2: Future Competencies for Designers - In the next three years, the core competencies for designers will include the ability to embrace change and adapt to the rapid evolution of AI, as well as the capability to expand their skill sets to ensure AI outputs meet user needs [6] Group 3: AI's Cross-Disciplinary Integration - AI's cross-disciplinary integration empowers designers to become "versatile talents," as generative AI covers various fields such as images, videos, and scripts, breaking traditional job boundaries and expanding the scope of design capabilities [7] Group 4: The Essence of Design in the AI Era - The essence of design remains unchanged, focusing on providing solutions to user needs; however, AI enhances design value by offering more dimensions, better presentation methods, and higher efficiency, allowing designers more space for innovation and deeper involvement in product decision-making [8] Group 5: Awards and Recognition - The appeal of awards lies in the opportunity to share AI-related workflows and case studies, validating their feasibility and providing new insights for industry professionals; additionally, it allows for engagement with industry dynamics and peer work directions [10] - Participation in award evaluations leads to systematic and professional consolidation of work, helping to clarify and present work outcomes effectively while laying a foundation for future endeavors [11] Group 6: Industry Support and Development - The IXDC conference is recognized as a leading platform for sharing experiences and methodologies in the design industry, fostering collaboration and innovation among top talents [12]