Canon(US:CAJPY) 3 6 Ke·2025-12-25 02:57Group 1 - Canon is considering outsourcing the production of some low-end products, particularly cameras and printers, due to increasing pressure on profit margins in the entry-level camera market [1][3] - The company had previously shut down its camera factory in Zhuhai, Guangdong, which primarily produced compact and entry-level cameras, indicating a shift in focus away from the low-end camera market [1][3] - The decline in entry-level cameras is attributed to the significant advancements in smartphone imaging technology, which has increasingly encroached on the market share of compact cameras [3][4] Group 2 - The entry-level camera segment has been in a long-term decline, with global digital camera shipments dropping from nearly 100 million units in 2010 to around 7-8 million units annually since 2020, representing a reduction to about one-tenth of its peak [11] - The traditional compact camera market has seen shipments fall from tens of millions to less than 2 million units, while low-end interchangeable lens cameras are also experiencing a contraction [11] - In contrast, flagship imaging smartphones are gaining popularity, with brands like Xiaomi seeing significant market share growth in Japan, particularly with high-end models like the Xiaomi 14 Ultra [13][15] Group 3 - Despite the overall decline in entry-level cameras, some manufacturers are still releasing new products, focusing on Vlog video capabilities to avoid direct competition with smartphones [16][18] - Canon and other brands are shifting their target audience for entry-level cameras from casual users to content creators, aligning with current market trends and consumer demands [18] - The potential outsourcing of entry-level camera production by Canon may indicate that this segment will not be entirely abandoned, but rather repositioned within the market [18]