Group 1 - The core strategy for the 2026 development of the Shiba Wine Workshop is centered on transformation, focusing on resource empowerment and optimizing profit ecosystems while maintaining a strategic market position in Tangshan [1] - The company aims to enhance brand empowerment and upgrade the cooperation model with distributors to build a win-win ecosystem for high-quality development [1] - The marketing policy for 2026 will include product planning optimization, an upgraded distributor reward mechanism, and the implementation of channel support policies [1] Group 2 - The brand communication strategy for 2026 will shift from "one-way transmission" to "co-creation by all," focusing on transforming communication channels from "large screens" to "small screens" [2] - The integration of User-Generated Content (UGC) and Artificial Intelligence-Generated Content (AIGC) will be emphasized to enhance user engagement through interactive activities [2] - The company plans to consolidate online and offline resources to create a comprehensive communication matrix that aligns brand visibility with market performance [2]
衡水老白干十八酒坊:优化盈利生态布局,彻底摆脱传统压仓思维,转向“喝出来”的市场导向