如何做“爆款”，科沃斯太懂了

Core Insights - The commercialization capability of technology combined with scene applications and stable growth in R&D investment are fundamental elements for Ecovacs' entry into embodied intelligence [1][5] Group 1: Market Trends and Events - CES 2026 will focus on AI hardware, consumer electronics innovation, and automotive technology, with AI hardware expected to be a major topic, particularly edge AI devices and robots [1] - Ecovacs will showcase its embodied intelligence products at CES 2026, marking its continued presence in the service robot sector since its first participation in 2018 [1] Group 2: Product Development and Innovation - Ecovacs has mastered the art of creating "hit products" through technical innovation and integration of scene applications, particularly in the competitive vacuum cleaner market [3] - The X8 product integrates a "washing machine structure + intelligent robot capability," addressing the issue of secondary pollution from cleaning cloths [3][4] - The X11 team has upgraded the OZMO ROLLER 2.0 technology, enhancing cleaning capabilities and user experience, leading to significant sales growth in the X series [4] Group 3: Financial Performance and R&D Investment - Ecovacs' revenue reached 12.877 billion yuan, a year-on-year increase of 25.93%, with net profit growing by 130.55% to 1.418 billion yuan [7] - The company invested 885 million yuan in R&D in 2024, a 7.3% increase, with a total of 2,545 authorized patents, including 713 invention patents [5][6] Group 4: Supply Chain and Manufacturing - Ecovacs has established a complete and mature robot supply chain system, producing nearly 30,000 service robots daily, with over half of the components sourced locally [6][7] - The company plans to invest 200 million yuan in a new manufacturing project for core components in Huzhou, aiming for an annual output of 20 million parts [9] Group 5: Competitive Landscape and Future Outlook - Ecovacs is positioned as a strong competitor in the embodied intelligence sector, leveraging its extensive experience in product development and supply chain management [2][10] - The company aims to enhance its product offerings and market presence in the high-end segment, with a focus on meeting evolving consumer demands [5][11]