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Core Insights - The article discusses the shift in business strategies from chasing short-term traffic to nurturing long-term user relationships, emphasizing the need for companies to adapt to changing consumer demands and market conditions [3][4][6][17]. Group 1: User Engagement and Retention - Companies are realizing that true growth comes from establishing deep connections with users rather than merely seeking traffic [5][6]. - Many brands face challenges such as misalignment between target and actual consumer demographics, regional barriers, and product functionality not matching real-life scenarios [5][6]. - Successful brands are focusing on user retention and building comprehensive user engagement strategies that span from initial contact to conversion and retention [6][9]. Group 2: Evolving Consumer Demands - The consumer landscape has evolved, with users now prioritizing emotional and experiential aspects over mere functionality and specifications [10][11]. - Brands must shift their focus from traditional parameter-based competition to understanding and addressing the nuanced needs of consumers [11][13]. - The case of Hisense illustrates how brands can leverage community insights to connect with specific user groups, such as gamers, by translating technical specifications into relatable experiences [11][13]. Group 3: Quality Over Scale - The article highlights a transition from a focus on rapid scale to a commitment to high-quality growth, where brands prioritize genuine consumer needs over mere sales volume [14][15][19]. - The example of the tomato brand "Yike Da" demonstrates how targeted marketing and community engagement can lead to sustainable growth without succumbing to price wars [15][19]. - Companies are encouraged to adopt a long-term perspective on growth, utilizing data-driven strategies to ensure that marketing efforts translate into real user value [17][18][19]. Group 4: Strategic Transformation - The concept of "effectiveness in grass planting" is introduced as a new business paradigm that emphasizes user-centric thinking and cross-departmental collaboration [20]. - Companies are urged to view user engagement as a core business strategy rather than a mere marketing tactic, fostering a holistic approach to growth [20]. - By understanding and addressing the deeper motivations behind consumer behavior, brands can create sustainable competitive advantages in a rapidly changing market [20].