折叠屏的2025：轻薄化走到尽头，新形态暗流涌动，各路「选手」奔赴新战场

Core Insights - The 2025 foldable smartphone market continues to emphasize thinness and lightness, with models like OPPO Find N5 achieving a thickness of 8.93mm and a weight of 217g, which are now comparable to traditional smartphones [1][4] - Despite a 14% year-on-year decline in Q2, the foldable smartphone market in China rebounded with a 17.8% growth in Q3, largely driven by Huawei, which holds a 68.9% market share [1][4] - The trend towards lightweight designs is leading to compromises in imaging capabilities, which are critical for high-end devices, as manufacturers struggle to balance thinness with performance [3][7] Market Dynamics - The foldable smartphone segment is experiencing a shift towards new form factors, with companies like Huawei and Samsung introducing models that explore different folding mechanisms, such as the tri-fold and wide-fold designs [4][16] - The introduction of new ratios and designs, such as Huawei's Pura X and Samsung's Galaxy Z TriFold, indicates a move away from merely making devices thinner and lighter towards enhancing user experience and functionality [20][24] - Xiaomi's decision to delay the launch of its new foldable device suggests a strategic pause to reassess the market direction amidst the current emphasis on lightweight designs [14][15] Consumer Expectations - As foldable devices become lighter, consumer expectations are shifting closer to those of traditional flagship smartphones, demanding high-quality imaging and performance without compromises [14][25] - The trade-offs made in hardware configurations, such as reduced camera specifications and fewer speaker channels, are becoming more noticeable to consumers, raising questions about the value proposition of foldable devices [11][12] - The success of new form factors, like the Pura X, which achieved significant sales shortly after launch, indicates a willingness among consumers to pay a premium for innovative designs that enhance usability [22][23] Future Outlook - The foldable smartphone market is at a crossroads, where the next phase of competition will focus on redefining user experience rather than just incremental improvements in size and weight [25][26] - Companies are exploring the potential of foldable devices to serve as hybrid devices between smartphones and tablets, suggesting a broader rethinking of what foldable technology can offer [25][26] - The ongoing developments in foldable technology highlight the industry's need to address the unique advantages of foldable devices beyond just being thinner and lighter [25][26]