万亿赛道已成型！报告：今年我国冰雪产业规模将破万亿元，达到10053亿元【附冰雪产业市场分析】

Core Viewpoint - The Chinese ice and snow economy is experiencing rapid growth, driven by strong policy support and increasing consumer participation, with the industry expected to exceed 1 trillion yuan in scale by 2023, reaching 10,053 billion yuan [2][4][5]. Group 1: Industry Growth and Economic Impact - The ice and snow industry is a comprehensive system that includes ice and snow sports, tourism, culture, equipment manufacturing, and technology, covering the entire industry chain from venue construction to consumer participation [2]. - The ice and snow industry has become a new engine for winter consumption and regional economic development, integrating with tourism, health, and rural revitalization [4]. - The 2024-2025 ice and snow season is projected to see nationwide ski resort consumption reach 78.613 billion yuan, with surrounding area consumption increasing by 27.97% year-on-year [2]. Group 2: Consumer Participation and Demand - A report indicates that approximately 73% of participants in ice and snow activities have incurred related expenses, highlighting the growing demand for ice and snow sports as a significant driver of domestic consumption [6]. - In the 2024-2025 ice and snow season, 144 million people aged 18 and above are expected to participate in folk ice and snow activities, with a participation rate of 12.87%, the highest among all activities [6]. Group 3: Regional Development and Resource Distribution - The Northeast region, including Heilongjiang, Jilin, and Liaoning, along with North China and Northwest regions, has become the main gathering area for ice and snow sports due to its rich resources and well-developed facilities [7]. - Policies from the National Sports Administration and local governments are stimulating social engagement and expanding the ice and snow industry chain [7]. Group 4: Ice and Snow Tourism - The 2023/24 ice and snow season is expected to see 430 million leisure tourism visits, generating 524.7 billion yuan in tourism revenue, significantly contributing to local economies and related industries [9]. - Ice and snow tourism is attracting more visitors, who enjoy both sports and unique local cultures, creating a positive industry ecosystem [9]. Group 5: Expert Insights and Recommendations - Experts emphasize the importance of developing the ice and snow economy as a means to promote sports participation and economic growth, suggesting the need for a robust policy framework and enhanced supply chains [12]. - Recommendations include expanding the variety of ice and snow events, increasing youth participation, and improving public awareness of ice and snow culture [12].