无人机新品遭“集中抹黑”？影石CEO：有人在隐秘角落捅刀子

Core Viewpoint - The company, YingShi Innovation, is facing organized attacks from "black public relations" and "water armies," leading to a formal investigation by law enforcement. The company has launched a reward program for information related to these attacks, which have included over 2,500 pieces of false malicious content targeting its newly launched drone product, Antigravity A1 [1][4]. Group 1: Company Response and Actions - YingShi Innovation's legal department has reported a surge of over 2,500 malicious online posts within two weeks of the launch of its first panoramic drone, Antigravity A1, including fake negative reviews and rumors about poor sales [1]. - The company has initiated a public reward program for information on the "black public relations" activities, offering rewards ranging from 10,000 to 100,000 yuan for useful leads [1]. - CEO Liu Jingkang has indicated that the company is experiencing a wave of negative articles and discussions, affecting users and partners, and has noted that the drone generated over 30 million yuan in sales within 48 hours in China [5]. Group 2: Competitive Landscape - Liu Jingkang has suggested that the intense attacks on YingShi Innovation indicate that the company is disrupting existing market dynamics, hinting at competition with industry giant DJI [5]. - DJI has been aggressively lowering prices on its products, such as the Osmo 360 camera, which is priced 800 yuan lower than YingShi's comparable product, indicating a strategy to counter YingShi's market entry [6]. - A report revealed that DJI's market share in the global panoramic camera market surged to 43%, while YingShi's share dropped from 85%-92% to 49% following DJI's aggressive pricing strategies [8]. Group 3: Financial Performance - YingShi Innovation reported a third-quarter revenue of 2.94 billion yuan, a year-on-year increase of 92.64%, but the net profit attributable to shareholders decreased by 15.9% to 271.93 million yuan [7]. - The company's stock has seen a decline of 30% from its peak of 377.77 yuan per share on August 28, with a current market value of approximately 98 billion yuan [8].