Core Insights - Douyin's e-commerce model is evolving, with users unknowingly receiving cashback through hidden commissions after shopping, becoming a new norm in Douyin's e-commerce landscape [1] - By June 2025, Douyin (including TikTok) achieved over 1 billion global monthly active users, marking a significant milestone as the first short video social platform to reach this level [1] Douyin E-commerce Development - Douyin's e-commerce has rapidly transformed from a content platform to a significant e-commerce player, setting a GMV target of 3 trillion yuan for 2025 [4] - The cost of acquiring a single user has surged by 220% compared to three years ago, indicating increased competition and marketing expenses [4] E-commerce Strategy and Performance - In 2025, Douyin initiated a comprehensive revolution in its e-commerce strategy, with the GMV from shelf scenes rising to 42% and search transaction volume increasing by 150% year-on-year [5] - Douyin introduced nine support policies in 2025 aimed at reducing merchant costs and enhancing operational experiences, including automatic cashback for promotional fees [9] Cashback Mechanism - Cashback platforms like Huili Xingqiu operate by redistributing marketing budgets from merchants, allowing consumers to receive a portion of the commissions originally intended for promotional channels [6][7] - This model is particularly effective for content-driven platforms like Douyin, where many products require promotion to reach potential consumers [8] Consumer Demographics and Behavior - Douyin's e-commerce user base is diverse and youthful, with 31.71% of users aged under 25 and a balanced gender ratio, slightly favoring female users [16] - The platform's unique "interest e-commerce" model enhances product conversion rates significantly compared to traditional e-commerce, driven by content recommendation algorithms [17]
2025抖音返利平台哪个的佣金高,正规平台推荐无套路
Sou Hu Cai Jing·2025-12-25 05:14