CHINA OVERSEAS(HK:00688) Xin Lang Cai Jing·2025-12-25 05:52Core Insights - The article discusses the recent reopening of the "Huan Yu Cheng" shopping mall in Foshan, which was transformed from the previously underperforming Nanhai Yifeng City, highlighting improvements in layout, brand offerings, and customer experience [1][4][8]. Group 1: Project Transformation - The renovated shopping mall has increased its leasing area by over 10,000 square meters, with the total area now reaching 40,000 square meters [1]. - The mall has introduced over 40 popular brands, including Haidilao and Bawang Chaji, replacing inefficient merchants [1]. - The design changes include optimizing public areas, parking, and traffic flow, transitioning from a linear to a circular layout, enhancing the overall spatial experience [1]. Group 2: Company Strategy and Growth - China Overseas Commercial aims to enter the top tier of commercial real estate by 2030, aligning its commercial influence with its real estate business [8]. - The company has established over 30 Huan Yu projects across 15 core cities, with an asset scale exceeding 4 million square meters and shopping center revenue reaching 2.26 billion yuan, a year-on-year increase of 34.6% [4][8]. - The "3+3" product matrix strategy includes Huan Yu Cheng, Huan Yu Fang, and Huan Yu Hui, which are designed to cater to different market segments [9][10]. Group 3: Market Position and Competition - The article notes that China Overseas has been a latecomer in the commercial sector, with competitors like China Resources and Longfor having established their market presence much earlier [14][16]. - The company has shifted its focus from being a passive participant in commercial real estate to actively developing its shopping center business, especially after recognizing the need for a core business line [19][24]. - The successful launch of its first public REIT, based on the Foshan project, marks a significant milestone in its strategy to enhance operational capabilities and asset management [24][25]. Group 4: Future Goals and Challenges - China Overseas aims to achieve a compound annual growth rate of over 15% in the next five years to catch up with industry leaders, with a focus on enhancing operational and resource capabilities [30][35]. - The company plans to adjust its revenue contribution from different segments, targeting a more balanced approach between office buildings and shopping centers [35]. - The current market environment is seen as favorable for commercial real estate, with ongoing support for offline consumption facilities and the development of the REITs market [24][26].