头条大会与深度创作者的十年之约

Core Insights - The 2025 Toutiao Creator Conference marks a decade since the first event, emphasizing the platform's commitment to deep content and its value in the current content industry landscape [1][12] - Despite the rise of short videos and AI-generated content, deep articles are experiencing a resurgence as audiences seek meaningful and comprehensive narratives [3][5] Group 1: Deep Content Value - Deep content is not in competition with short videos but aims for sustained attention, often remaining relevant for months or years after publication [3][5] - The conference highlighted the importance of storytelling, with deep articles providing insights into human experiences and societal issues, thus serving as a historical record [5][12] - Data shared at the conference indicated a threefold increase in the reading volume of quality deep articles on Toutiao, with 1% of users reading up to 20,000 words daily [8][12] Group 2: Creator Support and Ecosystem - Toutiao is enhancing its support for deep content creators by improving content quality standards and creating dedicated distribution channels for high-quality articles [16][17] - The platform has established partnerships with various media outlets and is attracting a new generation of creators, including those from prestigious universities, to enrich its content offerings [17][19] - The "薪火计划" (Fire Plan) will provide guaranteed payments to new authors and substantial annual salaries for high-output creators, addressing the financial challenges of deep content production [17][18] Group 3: Audience Engagement and Interaction - Deep content fosters a unique interaction between creators and readers, moving beyond simple feedback to meaningful exchanges of ideas [11][19] - The demand for deep content reflects a growing audience that values knowledge and thoughtful discourse, ensuring its continued relevance in the content ecosystem [19][20] - The conference underscored the importance of maintaining a rational content environment, which is crucial for the sustainability of deep content [19][20]