庄园牧场跌2.21%，成交额3.95亿元，近3日主力净流入-2.62亿

Core Viewpoint - The news highlights the performance and strategic initiatives of Lanzhou Zhuangyuan Pasture Co., Ltd., focusing on its market position in the dairy industry and its efforts in brand promotion and rural revitalization. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. is primarily engaged in the production, processing, and sales of dairy products and milk beverages, with a product range that includes pasteurized milk, sterilized milk, fermented milk, and various liquid dairy products under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][3][9]. Financial Performance - For the period from January to September 2025, the company reported a revenue of 629 million yuan, representing a year-on-year decrease of 3.10%. The net profit attributable to the parent company was -48.44 million yuan, showing a year-on-year increase of 59.08% [9]. Market Position - The company has established itself as a leading dairy product enterprise in Gansu and Qinghai, with a market share of approximately 20% [3]. Strategic Initiatives - The company has implemented a series of integrated marketing strategies, including leveraging tourism routes to promote new products and enhancing online sales through platforms like Douyin and Xiaohongshu [2][4]. - It has also focused on rural revitalization by engaging with local cooperatives and farmers, promoting income growth through logistics agreements and order-based procurement models [4]. Ownership and Governance - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Shareholder Information - As of September 30, 2025, the company had 18,100 shareholders, a decrease of 12.97% from the previous period, with an average of 9,466 circulating shares per person, an increase of 14.91% [9][10].