“冷资源”促进“热消费”！中国冰雪迎全球游客 解锁长停留、新玩法、新消费

Group 1 - The influx of foreign tourists to China for winter sports and cultural experiences is increasing, with a notable example being a group of over 500 Vietnamese tourists entering through the Yunnan border to experience snow activities [1] - China's international ice and snow tourism is gaining popularity, driven by the recent visa-free entry policies as the New Year holiday approaches [2] - Chinese ice and snow tourism products are highly favored in international markets, as evidenced by their prominent display at tourism exhibitions in places like Bangkok [4] Group 2 - Various regions in China are enhancing visa services to accommodate the growing number of foreign visitors, such as the introduction of a "fast extension" service in Shenyang, allowing tourists to extend their stay by up to 30 days [6] - Domestic tourists are shifting from quick visits to multi-day stays at ski resorts, indicating a trend where ice and snow sports are becoming a lifestyle rather than just a niche hobby [7] - The "multi-day immersive experience" is becoming mainstream, with many ice and snow resorts introducing new offerings like children's camps and winter living experiences to promote longer stays and deeper engagement [11] Group 3 - Smaller ski resorts and unique ice experiences are gaining popularity among families and younger tourists, with a significant increase in bookings for mid-sized ski areas, which have seen over a 200% year-on-year rise since November [13] - New niche activities, such as "ice floating," are trending on social media, showcasing the appeal of less conventional winter experiences [13]