贾国龙首次回应西贝预制菜风波：不应该硬刚

Core Viewpoint - The founder of Xibei, Jia Guolong, acknowledged the impact of the pre-prepared food controversy and expressed a commitment to listening to customer feedback in the future [2] Group 1: Company Response to Controversy - Xibei faced significant backlash after a social media post by Luo Yonghao questioned its use of pre-prepared dishes, leading to a public relations crisis [2] - Jia Guolong admitted that the company's response was inadequate, stating that he should not have taken a confrontational approach and should have been more receptive to customer opinions [2] - The company has made changes to its menu, including transitioning over ten dishes to be made fresh in-store, while acknowledging the challenges of completely eliminating central kitchen operations [3] Group 2: Pricing and Promotions - Xibei has implemented a nationwide price reduction on over 40 dishes, with an average decrease of nearly 20%, resulting in a current average customer spending of around 75 yuan [3] - To regain customer trust, Xibei launched a promotional campaign offering 100 yuan vouchers to customers who dine in, which has been followed by additional promotional activities [3][4] Group 3: Operational Adjustments - The company held an employee meeting to reassure staff about job security and provided a special bonus of 500 yuan to frontline employees [3] - Xibei has undergone over 80 inspections by government regulatory bodies since the controversy began, with no violations reported [4] Group 4: Future Strategy - The company aims to transform into a family-friendly dining experience, focusing on children's meals and introducing new themes in its restaurants [4] - Jia Guolong stated that if the company cannot survive this crisis, he would not pursue entrepreneurship again, indicating a cautious approach to future expansion [4]