硕远咨询：2025年国潮鞋转售行业市场研究报告

Core Insights - The report analyzes the development status, market characteristics, competitive landscape, and future trends of the Chinese sneaker resale industry, highlighting its integration of fashion culture and commercial value [2]. Industry Overview - Sneaker resale involves the transaction of limited edition, collaborative, and classic replica sneakers, forming a complete ecosystem that includes brands, resale platforms, authentication agencies, and logistics providers [2][8]. - The Chinese sneaker resale market, which started late, has rapidly grown, surpassing hundreds of billions in market size by 2024, with an average annual growth rate exceeding 30% [2][21]. - The market is primarily concentrated in first-tier and new first-tier cities, with the eastern coastal regions as the core area, while the central and western regions are emerging as new growth points [2][21]. Market Demand - The core consumer group consists of young white-collar workers and university students aged 18-35, with a slight male majority, but female consumers are growing significantly [2][31]. - Purchasing motivations include collection, self-expression, social interaction, and practical needs, with consumers valuing design, scarcity, and comfort [2][36]. - Online professional resale platforms have become mainstream channels due to authentication guarantees and transaction convenience, with KOLs and social media significantly influencing consumer decisions [2][36]. Competitive Landscape - Leading platforms include Dewu, Poison App, and Xianyu, each with unique advantages: Dewu is known for its professional authentication system, Poison App focuses on community building, and Xianyu benefits from a broad user base [2][3]. - International brands leverage design and brand heritage, while local brands rapidly rise through localized operations and cultural innovation, intensifying competition [2][3]. - Platforms primarily profit through commission and membership models, with authentication services as a core competitive advantage [2][3]. Channels and Technology - There is a clear trend of online and offline integration, with professional resale platforms, second-hand trading platforms, and offline exhibitions collaborating to enhance consumer experience [2][3]. - Technologies such as blockchain for anti-counterfeiting, big data analysis, and AR virtual try-ons empower the industry, improving transaction efficiency and user experience [2][3]. Future Trends - The industry is expected to develop towards professionalization, digitization, and standardization, with deeper blockchain application, intensified market segmentation, and accelerated internationalization as key trends [2][3]. - Healthy industry development relies on improved laws and regulations, established industry standards, brand building, and technological innovation to create a transparent and trustworthy trading environment [2][3].