WLY(SZ:000858) Xin Hua Cai Jing·2025-12-25 08:24Core Viewpoint - The opening of the Wuliangye West Lake Cultural Experience Hall and Wuliang Zhi Zao West Lake Trendy Drink Store marks a significant collaboration between two century-old brands, Wuliangye and Xinxin Hotel, aiming to blend traditional Chinese liquor culture with modern lifestyle trends [1][2]. Group 1: Project Overview - The Wuliangye West Lake Cultural Experience Hall and Wuliang Zhi Zao West Lake Trendy Drink Store are located in a historic area near West Lake, enhancing the cultural landscape with a mix of historical significance and contemporary vibrancy [1][2]. - The Xinxin Hotel, established in 1913, is recognized as the first modern hotel in Hangzhou, while Wuliangye has a rich history dating back to the pre-Qin period, making this collaboration a fusion of heritage and modernity [1][2]. Group 2: Experience and Offerings - The venue features five themed areas designed for immersive experiences, including calligraphy demonstrations, unique drink tastings, and live performances, creating a cultural gathering that appeals to both traditional and contemporary tastes [2][3]. - Wuliang Zhi Zao offers innovative drinks that combine Wuliangye liquor with coffee and oolong tea, catering to the younger demographic's preference for lighter drinking experiences [3]. Group 3: Strategic Goals - Wuliangye aims to replicate and standardize the "Wuliang Zhi Zao" concept nationwide, connecting with younger consumers and integrating into urban cultural landmarks [4]. - The initiative seeks to provide a modern expression of liquor culture while serving as a transformative model for the industry, balancing tradition with contemporary trends [4].