黄金价格飙涨，美国开市客兴起“淘金热”

Core Insights - Costco's limit purchase strategy and member-exclusive discounts have attracted a significant number of consumers to buy gold products [1][4] - The price of gold bars sold by Costco has seen substantial appreciation, with some products increasing over 100% in value since their purchase [1][3] - The demand for gold and silver products is driving membership registrations, as consumers see the value in purchasing these items at Costco [3][4] Group 1: Sales and Financial Performance - Costco's sales of gold and jewelry, along with health and beauty products, have experienced double-digit growth in the latest quarter [1] - The company's digital sales increased by 15.6% year-over-year, with gold and silver sales contributing significantly to online revenue [3][4] - Wells Fargo estimates that Costco's monthly sales of gold bars and silver coins reach between $100 million to $200 million [1] Group 2: Market Trends and Consumer Behavior - The price of spot gold reached $4,500 per ounce, reflecting a year-to-date increase of over 70% [3] - Costco's gold products typically sell out within hours of being listed, indicating high demand [3] - The membership fee of $65 is seen as a minor cost compared to the potential profits from gold investments, encouraging new memberships [3][4] Group 3: Competitive Landscape and Future Outlook - Competitors like Walmart are also entering the precious metals market, indicating a growing trend [5] - Costco's supply chain includes partnerships with reputable mints, reducing the risk of counterfeit products [5] - Industry experts predict that if economic uncertainty persists, Costco's precious metals business could exceed $3 billion in annual sales by 2027 [5]