双汇发展与华强方特开启战略合作

Core Insights - The strategic partnership between Shuanghui Development and Huaqiang Fantawild marks a significant collaboration between two leading national brands in the meat industry and cultural tourism sectors [1][3] - The collaboration aims to enhance the dining experience for visitors at Fantawild's theme parks by integrating Shuanghui's quality products into their offerings starting from January 1, 2026 [3][5] Group 1: Partnership Details - The signing ceremony took place at the headquarters of Huaqiang Fantawild, attended by key executives from both companies, including Shuanghui's Chairman Wan Hongwei and Fantawild's Chairman Liu Daoqiang [3] - The partnership is set to last for three years, focusing on the integration of both companies' customer bases and supply chain advantages to upgrade visitor dining experiences [3][5] Group 2: Strategic Goals - Shuanghui aims to leverage its brand philosophy of bringing delicious food to households, aligning with Fantawild's focus on creating joyful experiences for families [3][5] - Future initiatives include the establishment of themed stores, co-development of customized food products based on the popular "Boonie Bears" IP, and the creation of a "Culinary Innovation Laboratory" to introduce healthy new products [3][5] Group 3: Industry Impact - Shuanghui Development is recognized as a key player in the agricultural industry with a comprehensive supply chain, while Huaqiang Fantawild is a leading cultural technology group with extensive experience in creating and operating cultural tourism attractions [5] - The collaboration is expected to set a new standard for cross-industry cooperation, combining offline experiences with online marketing strategies to create a new consumer symbol [5]