国家市场监督管理总局新规征求意见 规范汽车企业促销与定价行为

Core Viewpoint - The National Market Supervision Administration has released a draft guideline for the automotive industry to standardize pricing and promotional behaviors, aiming to unify regulatory rules and clarify legal boundaries for automotive manufacturers and sales enterprises [1][2] Group 1: Pricing Behavior Regulations - The guideline specifies compliance requirements for pricing behaviors of automotive manufacturers, covering all aspects from vehicle production to parts, including pricing strategies and sales behaviors [1] - It mandates a comprehensive pricing management system that encompasses the entire sales chain, including vehicle sales and financial services [1] - The guideline emphasizes the need for clear and contractual rebate policies, respecting the pricing autonomy of dealers [1] Group 2: Promotion and Pricing Practices - The guideline outlines requirements for automotive sales enterprises, including clear pricing display rules that differentiate between product prices and service prices, prohibiting additional charges [2] - It mandates the public disclosure of promotional rules, timelines, and conditions, as well as accurate information regarding promotional gifts [2] - The guideline prohibits misleading pricing practices, such as deceptive pricing, false comparative pricing, and failure to honor price commitments [2] Group 3: Consumer Protection and Fair Pricing - The guideline strengthens constraints on fair pricing, banning price discrimination among operators under the same transaction conditions and collusion between manufacturers and parts suppliers [1] - It requires transparency in service charges, prohibiting practices such as charging without providing services, duplicate charges, and transferring charges [2] - The guideline establishes a risk warning mechanism, encouraging platforms to alert consumers about significant low-price offers [2]