伍强智能科技董事长尹军琪："价格"——“价值”，转变思路，走高质量发展之路

Core Viewpoint - The article emphasizes the detrimental effects of price wars in the logistics industry, advocating for a shift from price competition to value competition to foster sustainable development and industry health [1][10]. Group 1: Causes of Price Wars - Price wars are primarily driven by overcapacity in the industry, leading to a supply-demand imbalance, where companies resort to lowering prices to survive [4][5]. - Factors contributing to price wars include product homogeneity, lack of competitive advantages, and pressures from market growth not meeting corporate growth expectations [4][5]. - Companies facing financial pressures, such as those preparing for IPOs or those without financing, often engage in price wars as a last resort for survival [4][5]. Group 2: Consequences of Price Wars - Price wars lead to a shrinking "effective market capacity," resulting in reduced employment opportunities within the industry, with estimates suggesting a potential loss of 30% to 50% of jobs in the logistics equipment sector [6]. - The competitive landscape becomes weakened as companies focus on cost-cutting measures rather than innovation, ultimately leading to a decline in market competitiveness [7][8]. - As price wars escalate, companies may compromise product quality to reduce costs, resulting in a market filled with low-quality products [7][8]. Group 3: The Illusion of Winners - Price wars create a multi-loss situation where suppliers lose their innovation capabilities and market competitiveness, often leading to a decline in brand reputation [8][9]. - Users who prioritize lower prices over quality may ultimately face negative consequences, as the quality of products and services deteriorates [9]. - The article stresses that maintaining a healthy industry requires mutual responsibility from both suppliers and users, highlighting the need for a balanced approach to competition [9]. Group 4: Understanding Value - The focus should shift from seeking the lowest prices to providing maximum value to users, ensuring that every investment is justified [10]. - Users must consider comprehensive comparisons of construction, equipment, and operations, as well as short-term and long-term costs and benefits when investing in logistics systems [13][14]. - The reliability and longevity of equipment are critical factors in evaluating value, as users often overlook the impact of product quality on overall costs [14]. Group 5: Strategies for Cost Reduction and Efficiency - Companies can enhance value through higher automation and flexibility in logistics systems, which can significantly improve operational efficiency [15][17]. - Standardization across various aspects of logistics can lead to better replicability and connectivity, maximizing industrial advantages [15]. - Optimizing processes and providing better solutions are essential for improving logistics systems, focusing on simplicity and reliability [17][18]. Group 6: Brand, Quality, and Service - From a supplier's perspective, brand, quality, and service are key indicators of value, and users should prioritize these over merely seeking lower prices [19]. - The lack of regulatory and certification mechanisms in the industry contributes to market chaos, necessitating a focus on quality and service in international markets [19]. - The article advocates for aligning Chinese standards with global standards to enhance the reputation of Chinese products abroad, moving away from reliance on price competition [19].