Wangfujing(SH:600859) Ge Long Hui A P P·2025-12-25 08:46Core Viewpoint - Wangfujing (600859.SH) announced the opening of its WellTown project on December 26, 2025, which is part of a comprehensive cultural and commercial development in Beijing's Tongzhou District [1] Group 1: Project Overview - The WellTown project is located at 66 Yirui East Road, Building 1, Tongzhou District, Beijing, with a total construction area of 187,000 square meters [1] - The project will be managed and operated by Beijing Wangfujing Outlet Management Co., Ltd., under a 15-year management contract with Beijing Huanhui Real Estate Co., Ltd. responsible for development [1] Group 2: Project Features and Vision - WellTown is positioned with themes of "nature, future, technology, and fashion," featuring immersive aesthetic experiences through facilities like aerial UFO screens, naked-eye 3D screens, and spiral colorful slides [1] - The core vision is to create a "main venue for a beautiful life," focusing on a high-cost performance outlet brand matrix and four key areas: cultural arts, sports experiences, global cuisine, and family entertainment [1] - The project aims to innovate by establishing the WCCA Bay Area Contemporary Art Center, the first commercial and artistic symbiosis platform in China, promoting deep integration of commerce and culture [1] Group 3: Company Operations - As of the announcement date, the company operates a total of 78 large-scale comprehensive retail stores nationwide [2]