“避雷帖”造成百万损失，丽江旅拍业称将集体诉讼小红书

Core Viewpoint - The dispute between the Lijiang Wedding Photography Industry Association and the Xiaohongshu platform has escalated into a legal confrontation, with the association seeking a public apology and improved content moderation from the platform [1] Group 1: Association's Demands - The association's core demands include a public apology from Xiaohongshu for regulatory shortcomings, timely content moderation to remove false posts, and direct communication channels with company executives to prevent future issues [1] - As of December, the financial impact of false "avoidance posts" has exceeded 1 million yuan in cancellations, with indirect economic losses surpassing 5 million yuan [1] Group 2: Platform Responsibility - The central issue of the dispute revolves around the extent of the content platform's responsibility for content moderation, with the local cultural and tourism bureau stating that Xiaohongshu has failed to fulfill its monitoring and management obligations [2] - Businesses often find it difficult to address false content, leading to significant damage to their reputation [2] Group 3: Consumer Behavior and Industry Standards - The association highlighted that some consumers post false avoidance posts to pressure businesses for refunds, even when the businesses have fulfilled their contractual obligations [4] - Experts suggest that the issue arises from both businesses potentially over-marketing and consumers misusing avoidance posts as bargaining tools, indicating a lack of integrity among some consumers [5] Group 4: Platform's Position and Industry Impact - Xiaohongshu has stated that businesses can report posts that infringe on their rights, and the platform has a review process in place [7] - Despite the controversy, Xiaohongshu also hosts numerous positive reviews of Lijiang wedding photography services, contributing to the area's popularity as a wedding photography destination [7] Group 5: Regulatory Developments - The Lijiang local government is actively promoting industry standardization, with new regulations requiring businesses to clearly state service items and pricing, and to sign contracts with consumers [10] - The association has also issued guidelines to encourage rational consumer behavior and discourage misleading pricing practices [10] Group 6: Broader Implications - The dispute reflects deeper challenges in content platform governance in the digital economy, highlighting the need to balance consumer expression freedom with preventing platform misuse [10]