Core Viewpoint - The article emphasizes the importance of resilience and innovation in China's economy by 2026, particularly highlighting the automotive industry as a key pillar undergoing transformation and value redefinition [1] Group 1: Mercedes-Benz's Strategic Focus - Mercedes-Benz is committed to long-term strategies, focusing on technological innovation, deep local collaboration, and sustainable practices to build future competitiveness [1][2] - The company aims to enhance its product offerings and services to meet the evolving demands of Chinese consumers, aligning with a more vibrant and sustainable economic ecosystem [2] Group 2: Technological Innovation and Green Transformation - The core of the industry transformation is driven by technological innovation and green transition, with Mercedes-Benz integrating electric technology and circular economy principles [4] - A new Robotaxi based on the S-Class will be launched in Abu Dhabi in 2026, showcasing advanced safety and comfort features, representing a collaboration between Mercedes-Benz and local partners [4][6] - The new all-electric CLA model features an 800-volt platform, achieving a range of 866 kilometers and an energy consumption of 10.9 kWh per 100 kilometers [4] Group 3: Sustainability Initiatives - Mercedes-Benz's commitment to sustainability is evident in its "2039 Vision," aligning with China's dual carbon goals, and achieving carbon neutrality in its Beijing plant [6][7] - The company has implemented a circular economy approach, recovering approximately 391 tons of scrapped batteries and increasing the use of recycled materials in new vehicles [7] - The Beijing plant has installed a 88.8 MW solar power system, meeting about 80% of its energy needs and reducing emissions by nearly 120,000 tons annually [6][7] Group 4: Local Collaboration and Investment - Mercedes-Benz has invested over 100 billion RMB in China over the past decade, with plans for an additional 14 billion RMB investment in 2024 [9][10] - The company collaborates with local tech firms like Momenta to develop tailored solutions for the Chinese market, exemplifying its strategy of "local innovation + global collaboration" [8][10] Group 5: Corporate Social Responsibility - Mercedes-Benz has invested over 360 million RMB in various social initiatives, including environmental protection and education, demonstrating its commitment to corporate social responsibility [11] - The company has supported over 260,000 children through its "Safe Childhood" project and has partnered with Tsinghua University to cultivate carbon-neutral talent [11] Group 6: Long-term Vision and Market Positioning - Mercedes-Benz's long-term approach is reflected in its product philosophy, focusing on customer needs rather than market trends, ensuring a balance between efficiency and luxury [12] - The integration of "Mercedes standards" with "Chinese speed" positions the company to resonate with the evolving economic landscape, driving towards a resilient and innovative future [12]
以技术韧性筑底 以开放创新赋能：梅赛德斯-奔驰与中国经济共赴“活力2026”