Zhong Guo Jing Ying Bao·2025-12-25 09:09Group 1 - The core point of the article highlights the recent promotional activity by Qixian Kitchen, which led to a surge in orders, causing delays in delivery times [2] - Qixian Kitchen launched a New Year themed marketing campaign from December 25 to 27, offering a complimentary chocolate gift box valued at approximately 18 yuan with any order placed through JD's food delivery service [2] - The campaign prepared a total of 40,000 chocolate gift boxes, distributing about 13,000 boxes daily over the three-day period, with a limit of one box per person each day [2] Group 2 - Qixian Kitchen was introduced in July as a differentiated quality dining platform by JD during the competitive food delivery market, utilizing a "dish partner + self-operated store" heavy asset operation model [3] - The brand emphasizes "freshly stir-fried" dishes with daily cold chain delivery, and features a 24-hour kitchen live-streaming function for transparency, allowing consumers to watch the cooking process in real-time [3] - As of October, Qixian Kitchen has opened 30 stores in Beijing, achieving coverage in major urban areas within the Fifth Ring Road, and has also expanded to platforms like Meituan and Taobao Flash Purchase [3]