YILI(SH:600887) Zhong Jin Zai Xian·2025-12-25 09:25Core Viewpoint - The interactive short drama "Rebirth 90: I Rank First on the Rich List, Beef Second," produced by Yili Group, showcases the evolution of China's dairy industry from catching up to surpassing, highlighting the industry's growth and potential opportunities for investment [1]. Group 1: Plot and Character Development - The drama features a compelling storyline with a focus on character development, including a protagonist who transforms from a pressured individual into a knowledgeable dairy expert, symbolizing the industry's advancement [3]. - The character dynamics illustrate the journey of China's dairy sector, emphasizing collaboration and knowledge sharing among dairy farmers, which reflects Yili's real-life initiatives to support the industry [4][6]. Group 2: Industry Representation - The narrative encapsulates the historical transformation of China's dairy industry, portraying the shift from fragmented practices to a more scientific and large-scale approach, which is essential for the industry's future [4][7]. - The drama integrates technical aspects of dairy farming, such as precise feed ratios and animal welfare practices, demonstrating the importance of these details in achieving quality milk production and building confidence in the national dairy brand [7]. Group 3: Audience Engagement - The interactive format allows viewers to influence the protagonist's fate, enhancing engagement and providing a unique experience that connects them to the entrepreneurial spirit of the 1990s dairy industry [8]. - This innovative approach not only entertains but also educates the audience about the challenges and opportunities within the dairy sector, fostering a deeper understanding of the industry's evolution [6][8].