21现场｜国货潮品涌入免税店，才刚刚开始

Core Insights - The event on December 23 in Shenzhen highlighted the introduction of domestic "trendy products" into duty-free stores, showcasing brands like Liu's bamboo weaving from Chengdu and others [1][2] - The Ministry of Commerce announced a list of recommended domestic brands for duty-free stores, covering 19 key product categories, aimed at guiding selection and procurement for duty-free enterprises [1][5] Group 1: Market Trends - New duty-free stores are increasingly focusing on domestic trendy products, with examples including local specialties like Sichuan liquor and cultural products from Sanxingdui [3] - The inclusion of domestic products in duty-free stores reflects a shift in consumer preferences, with items like drones and AI translation devices becoming popular among international tourists [9][10] Group 2: Product Characteristics - The selected domestic trendy products exhibit three main characteristics: comprehensive category coverage across 19 types, wide geographical distribution from 26 cities, and a strong heritage with 45 time-honored brands included [5][6] - The product range includes food and beverages, leather goods, clothing, crafts, and electronic consumer products, catering to diverse consumer needs in duty-free shopping scenarios [5] Group 3: Strategic Implications - The introduction of domestic products into duty-free stores is seen as a new initiative requiring collaboration among government, duty-free enterprises, and domestic brands to enhance competitiveness [6][7] - Duty-free stores are evolving into a new hub for showcasing local products globally, enhancing the international visibility and reputation of Chinese brands while meeting domestic consumer demand for quality goods [10][11]