国货潮品涌入免税店，才刚刚开始

Core Insights - The event held on December 23 in Shenzhen showcased the introduction of domestic brands into duty-free stores, highlighting the growing trend of "Guochao" (national tide) products gaining international market presence [2][3][8] Group 1: Event Overview - The "Guochao Products" promotion event was organized by the Ministry of Commerce, featuring a list of recommended brands for duty-free stores, covering 19 key product categories [2][3] - The event included representatives from various brands, such as Liu's Bamboo Weaving, Honor, and Doctor Glasses, emphasizing the collaboration among domestic brands [1][2] Group 2: Characteristics of Guochao Products - The selected Guochao products exhibit three distinct characteristics: comprehensive category coverage, wide geographical distribution, and deep brand heritage [3][4] - The product categories include food and beverages, leather goods, clothing, crafts, and electronic consumer products, catering to diverse consumer needs [3][4] - A total of 174 brands from 26 cities were included, showcasing both emerging brands from coastal regions and traditional products from central and western China [3][4] Group 3: Market Trends and Consumer Behavior - The entry of Guochao products into duty-free stores reflects a shift in consumer preferences, with domestic products becoming popular among inbound tourists [7][8] - Sales data indicates that products like drones and smartwatches are increasingly favored by international visitors, with some stores reporting a 50% increase in foreign customer traffic [7][8] - The evolution of duty-free stores is moving towards a 3.0 model, positioning them as hubs for showcasing local products and cultural heritage to global consumers [7][8] Group 4: Strategic Implications - The introduction of domestic products into duty-free channels is expected to enhance the international visibility and reputation of Chinese brands, while also meeting domestic demand for high-quality goods [8][9] - The Guangdong-Hong Kong-Macau Greater Bay Area Research Institute suggests that leveraging the 3.0 upgrade in inbound shopping can help regions capture tourism opportunities and convert visitor traffic into consumption growth [8][9]