3 6 Ke·2025-12-25 09:44Group 1 - The core viewpoint of the article highlights the challenges faced by Yu Minhong in maintaining his image as an idealistic and good boss, especially after the departure of key employees and the backlash from a public letter he sent from Antarctica [1][2][4] - Yu Minhong's public letter intended to convey long-term values and encouragement to employees but resulted in widespread negative feedback, as employees felt he was disconnected from their struggles [2][4] - The backlash included complaints about delayed performance bonuses, increased work intensity, and unresponsive internal feedback channels, leading to a perception of Yu Minhong as a "two-faced" leader [4][5][6] Group 2 - Despite the challenges in leadership perception, the financial performance of New Oriental remains strong, with a projected revenue of $4.9 billion for the 2025 fiscal year, reflecting a 13.6% year-on-year growth [7] - The number of students in preparatory courses increased from 1.05 million in 2024 to 1.1 million in 2025, while non-academic tutoring students rose from 2.4 million to 2.8 million [7] - The departure of key figures like Dong Yuhui has significantly impacted the performance of Oriental Selection, with a revenue drop of 32.7% to 4.392 billion yuan in the 2025 fiscal year [10][12] Group 3 - Yu Minhong's desire to maintain a "good person" image has led to poor decision-making, particularly during the Dong Yuhui incident, which escalated into a public power struggle [9][12] - The strategic direction of Oriental Selection is shifting towards a more substantial retail presence, with plans for offline flagship stores and an increase in self-operated products, which now account for 43.8% of total GMV [16][17] - The appointment of a new CEO from within New Oriental indicates a continued effort to integrate the educational and retail aspects of the business, aiming for a more cohesive strategy moving forward [16][17]