“品质升级”成为义乌小商品过硬新名片 “创意+科技”让小行业变身大产业

Core Viewpoint - The demand for festive products is increasing as the New Year approaches, with Yiwu market in Zhejiang sensing business opportunities as various holiday goods enter a peak production and sales season [1][3]. Group 1: Market Trends - Yiwu is recognized as a "barometer" for festive products, indicating what will be popular in 2025 and what sells well [3]. - The market has seen a shift from primarily exporting holiday goods to focusing on domestic demand, with local businesses adapting to the needs of Chinese consumers for the Spring Festival [11][13]. Group 2: Product Innovations - New designs, such as the horse-themed "Fu" character stickers, combine traditional elements with modern cartoon aesthetics, appealing to both older and younger generations [6][8]. - Unique products like a smart glasses with interchangeable lenses and built-in cameras have gained popularity, especially among older consumers, showcasing a blend of practicality and innovation [20][22]. Group 3: Quality and Design - The Yiwu market emphasizes high quality and innovative designs, with local products dominating the domestic market; for instance, 80% of sold "Fu" character stickers and couplets in China originate from Yiwu [8]. - The focus on quality has instilled confidence in local business owners, leading to a more stable and dynamic market environment [17].