王孝飞：在激进的时代，长安福特选择稳健前行

Core Viewpoint - The automotive industry is experiencing signs of restlessness and internal competition, prompting companies to return to the essence of manufacturing, focusing on product quality, systematic intelligent manufacturing capabilities, and sustainable development paths. Changan Ford exemplifies a differentiated approach in this context, emphasizing a steady development logic amidst fierce competition [1][3]. Industry Context - The automotive market is characterized by rapid expansion, parameter comparisons, marketing hype, and short-term traffic competition, leading to increased product homogeneity and varied user experiences. This poses challenges to the healthy development of the industry [3]. - There are two distinct development paths in the industry: one led by new energy vehicle startups focusing on rapid expansion through technological innovation, and the other by traditional large automakers emphasizing steady development and value accumulation [3][5]. Changan Ford's Strategy - Changan Ford adheres to the principle of "quality first, customer first," avoiding blind pursuit of short-term scale and focusing on three main directions: quality, intelligent manufacturing, and green development [5][6]. - The company emphasizes value marketing, enhancing user satisfaction and ensuring sustainable development for its dealer network without engaging in price wars [6]. Quality and Safety Commitment - Changan Ford's products are recognized for their reliability and safety, earning the nickname "road tank." The company maintains a strong commitment to quality and safety through cultural heritage, systematic guarantees, and user feedback mechanisms [7][10]. - The company has implemented rigorous quality management systems and advanced technologies to enhance quality control, achieving significant improvements in defect detection efficiency [8][10]. Intelligent Manufacturing Innovations - Changan Ford is exploring intelligent manufacturing by integrating advanced technologies into production processes, such as using AI for quality inspection and developing flexible robotic grippers to improve production efficiency [15][17]. - The company fosters a culture of innovation among employees, encouraging suggestions for improvements and recognizing contributions that lead to significant cost savings and patent achievements [20]. Sustainable Development Practices - Changan Ford is committed to green development, focusing on energy conservation, environmental material applications, and harmful substance control throughout the product lifecycle [23][25]. - The company has achieved significant advancements in material safety and recycling, earning recognition as a "green factory" and maintaining high standards for VOC control [25]. Future Development Vision - Changan Ford's future development will revolve around the core principles of "customer first, quality first, pursuit of excellence, and mutual growth," focusing on user value creation and steady transformation [26][27]. - The company aims to enhance its product offerings in new energy and intelligent technology while ensuring quality and safety, ultimately achieving a balance between traditional strengths and emerging technologies [26][27].