Group 1 - Anta has officially integrated with Taobao Flash Purchase, allowing consumers to order from nearby stores with delivery in as fast as 30 minutes, covering over 1,000 offline stores across 174 cities, with plans to expand to over 4,000 stores by 2026 [1] - The express delivery industry is facing a slowdown, with business volume growth dropping to 5% in November, following a decline to single digits at 7.9% in October, marking a nearly 10 percentage point drop from the annual average growth rate [1] - The express delivery sector's growth is closely tied to the e-commerce cycle, with significant growth observed since the inception of Taobao in 2003, reaching a staggering 1 trillion packages by 2021 [1] Group 2 - The express delivery industry has not seen a corresponding profit increase despite significant business volume growth, leading to a cycle of unhealthy competition, with delivery prices declining annually [2] - A crisis is anticipated in 2025 due to the rise of instant retail, which utilizes local warehousing and delivery networks to achieve "minute-level" fulfillment, diverting traditional express delivery's high-frequency, low-weight orders [2] - Major platforms like Meituan Flash Purchase, Taobao Flash Purchase, and JD Instant Delivery are projected to reach a combined daily order volume of 200 million by 2025, with an estimated annual business volume exceeding 50 billion orders [2] Group 3 - Instant retail has expanded its product categories from fresh produce and daily necessities to include electronics, home goods, and beauty products, directly impacting the high-margin segments of traditional express delivery [3] - The instant retail market is expected to reach a scale of 2 trillion yuan by 2030, with long-term projections of 3-4 trillion yuan, raising concerns about the potential erosion of express delivery's market share as consumer habits shift [3] - The most suitable products for instant retail are those with lower penetration rates in traditional e-commerce, such as fresh fruits and beverages, undermining the advantages of same-day and next-day delivery offered by traditional express services [3] Group 4 - To adapt to the challenges posed by instant retail, express delivery companies must shift from "scale expansion" to "value creation," focusing on technological, service, and model innovations to enhance competitiveness [4]
日均已超5000万单，抢食快递蛋糕的狼来了？
3 6 Ke·2025-12-25 10:29