重仓中国供应链，拼多多在下一盘什么“大棋”？

Core Insights - China's complete industrial system and supply chain network are becoming key assets for companies to build long-term competitiveness [3][30] - The International Monetary Fund (IMF) has adjusted its forecast for China's economic growth to 5% by 2025, reflecting the resilience of the Chinese economy despite multiple shocks [4][30] - Pinduoduo announced a strategic shift to heavily invest in the Chinese supply chain to achieve its goal of "recreating Pinduoduo" [4][31] Group 1: Economic Resilience and Supply Chain - The IMF's forecast adjustment is supported by international financial institutions like Goldman Sachs and Morgan Stanley, indicating a growing interest in China's vast consumer market and the resilience of "Made in China" in a complex global environment [4][30] - Pinduoduo's co-chairman revealed that Temu has achieved in three years what Pinduoduo took ten years to accomplish in domestic e-commerce, highlighting the rapid growth of both platforms [4][30] Group 2: Shifts in E-commerce Growth Logic - The Chinese internet industry is experiencing a profound change in growth logic, moving away from reliance on traffic to a focus on user value due to user growth plateauing and rising customer acquisition costs [7][34] - Data from QuestMobile indicates that the total number of internet users is expected to reach 1.269 billion by September 2025, with a growth rate of 2%, marking a shift from horizontal expansion to vertical value exploration [7][34] Group 3: Pinduoduo's Strategic Transformation - Pinduoduo aims to transition from being a "logistics provider" to deeply embedding and empowering the supply chain, marking a shift in its core growth engine from traffic leverage to industrial leverage [8][34] - The complete industrial system in China, characterized by specialized industrial clusters, provides a solid foundation for this transformation [8][35] Group 4: Empowering Chinese Manufacturing - Pinduoduo's strategy is based on a structural resonance between supply and demand, as many Chinese manufacturers face transformation pressures and need digital capabilities and new market channels [10][38] - The platform's commitment to the Chinese supply chain is a strategic alignment with the transformation of Chinese manufacturing, moving beyond mere resource allocation to a redefined growth path [11][38] Group 5: Paths to Empowerment - Pinduoduo's empowerment of Chinese manufacturing can be observed through three clear paths: data-driven manufacturing transformation, direct resource access for industrial empowerment, and long-term capability building [14][42] - The C2M (Customer-to-Manufacturer) model connects consumer data feedback to production decisions, significantly reducing the time from demand discovery to product launch [14][42] Group 6: Market Activation and Global Expansion - The transformation of the supply chain directly enhances the domestic consumption market, with Pinduoduo reporting a 47% year-on-year increase in agricultural product sales [20][50] - The rapid growth of Temu reflects an evolution in China's manufacturing export model, focusing on overall supply chain capabilities rather than just cost advantages [22][52] Group 7: Redefining Platform Value - The deep binding of platforms and supply chains is leading to a redefinition of platform value, shifting from mere transaction facilitation to co-building industrial ecosystems [24][54] - This transition requires platforms to possess global compliance governance capabilities, cross-cultural brand operation skills, and deep technical empowerment of the supply chain [24][54] Group 8: Industry Exploration and Future Implications - Pinduoduo's strategic practice represents a significant industry exploration, testing whether digital platforms can play a constructive role in the transformation and upgrading of the real economy [27][57] - The outcome of this exploration will provide valuable insights for Chinese enterprises in their competitive strategies during the new phase of globalization [27][57]