Shanghai Ziyan Foods (SH:603057) Xin Jing Bao·2025-12-25 11:11Core Viewpoint - The company, Ziyan Baiwei Chicken, issued an apology following an incident where a store employee was reported for misconduct during a sale, which harmed consumer rights and violated company management protocols [3][4]. Group 1: Incident Response - The company formed a special task force immediately after the incident was reported to investigate the situation [3]. - The involved store was ordered to cease operations for rectification, and a notice was issued to the franchisee based on the franchise agreement and management regulations [4]. - The employee involved in the misconduct was terminated from their position on December 25 [4]. Group 2: Consumer Compensation - The company expressed sincere apologies to the consumer who reported the incident and offered compensation amounting to ten times the consumer's purchase amount, along with a 1,000 yuan brand gift card [4]. - A compensation initiative was launched for other consumers who shopped at the implicated store between December 1 and December 25, allowing them to claim a 100 yuan gift card [4]. - From December 26 to January 4, customers making any purchase at the store would receive a complimentary portion of spiced beef worth double their purchase amount [4]. Group 3: Future Measures - The company plans to enhance transparency in sales processes and provide training to ensure consumer trust in product purchases [5]. - The company encourages ongoing consumer supervision and will reward feedback or suggestions that are adopted or verified with brand gift cards worth no less than 500 yuan [5]. - The company emphasizes that food safety and integrity are fundamental to its operations and commits to strengthening internal controls to protect consumer rights [5].