SHUANGHUI(SZ:000895) Zhong Guo Xin Wen Wang·2025-12-25 11:55Core Insights - The strategic partnership between Shuanghui Development and Huaqiang Fantawild marks a significant collaboration between the meat industry and cultural tourism leaders, aiming to enhance consumer experiences through a combination of dining and entertainment [1][3][5] Group 1: Partnership Details - The signing ceremony took place at the headquarters of Huaqiang Fantawild, with key representatives from both companies present, indicating a formal initiation of a three-year deep cooperation [3] - Starting from January 1, 2026, Shuanghui's quality products will be introduced in Fantawild's cultural tourism parks, leveraging both companies' customer flow and supply chain advantages to upgrade visitor dining experiences [3][5] Group 2: Strategic Goals - The collaboration aims to create a "scene synchronization" and "value resonance," focusing on the shared core user base of Chinese families, thus enhancing brand visibility and consumer engagement [3][6] - Future plans include the establishment of themed stores, co-development of customized food products based on the "Boonie Bears" IP, and the creation of a "Culinary Innovation Laboratory" to introduce healthy new products [3][6] Group 3: Company Profiles - Shuanghui Development is a key national enterprise in agricultural industrialization, operating 30 modern meat processing bases and over 2 million sales terminals [5] - Huaqiang Fantawild is a leading cultural technology group in China, known for its strong capabilities in cultural tourism content creation and operation, having established over 40 tourism parks across more than 20 cities [3][5]