华凯易佰小王子：TikTok自制内容利于解决成本难题

Core Insights - The forum "Intelligent Manufacturing Going Abroad: New Cross-Border Trends" highlighted the unique advantages of TikTok in brand marketing and sales conversion, differentiating it from traditional e-commerce platforms [2] - The importance of self-produced content was emphasized as a means to reduce costs and enhance marketing effectiveness, particularly in the context of TikTok and similar platforms [3] Group 1: TikTok's Unique Position - TikTok is positioned as a platform that integrates brand marketing and sales, allowing for direct conversion of GMV through influencer promotions, unlike traditional e-commerce which requires additional advertising [2] - Influencer marketing on TikTok can lead to significant GMV growth, as users can purchase products directly through influencer links [2] Group 2: Importance of Self-Produced Content - Self-produced content is crucial for reducing sample costs and minimizing influencer commission expenses, which can enhance overall profitability [3] - The creation of effective self-produced content involves analyzing successful influencer videos and competitor content, as well as leveraging AI to improve efficiency and address specific marketing challenges [3] Group 3: Cost Management Strategies - For launching new products on TikTok, sending 100 to 1,000 samples is considered reasonable, with the cost for 1,000 samples estimated at approximately $20,000 [3] - AI tools can be utilized to generate video content efficiently, but it is important to limit AI-generated content to avoid platform restrictions, suggesting a maximum of 20% AI content in videos [3]