TRT(SH:600085) Xin Lang Cai Jing·2025-12-25 12:34Core Viewpoint - Tongrentang Group is taking significant measures to address issues related to brand management and consumer protection following a scandal involving a product mislabeling incident, particularly concerning Antarctic krill oil products [1][3][8]. Group 1: Accountability and Investigation - The company has initiated a comprehensive investigation into the responsibilities of involved parties, confirming that the trademark authorization for "Tongrentang" to Sichuan Health expired on March 21, 2021, and was not renewed [1][6]. - A task force led by senior management has been established to take over the operations of Sichuan Health, resulting in the dismissal of its general manager and the suspension of other relevant personnel [1][6]. - The company is cooperating with regulatory authorities and has submitted evidence related to the infringement by Sichuan Health, while actively recalling and removing the implicated products from circulation [1][6]. Group 2: Brand Protection Measures - Tongrentang has launched a product information query system to help consumers identify genuine products marked with the "Double Dragon" logo, with over 1,000 items available for verification [2][7]. - A brand management initiative has been implemented, resulting in over 520 inspections of affiliated units and stores, and nearly 600 complaints filed against infringing products on major e-commerce platforms [2][7]. - The company is taking legal action against entities misusing the "Tongrentang" name and is committed to enforcing strict brand management practices [3][9]. Group 3: Consumer Rights and Product Safety - In response to consumer concerns regarding the Antarctic krill oil product, the company has expressed deep regret and is taking immediate actions to ensure compliance and consumer compensation [3][8]. - The company is conducting thorough checks for any illegal or irregular brand usage across its enterprises to enhance consumer protection [9].