Core Viewpoint - The rebranding and renovation of the former Anzhen Hualian Shopping Mall into the Yuan Yang Anzhen Plaza represents a significant transformation, revitalizing a historical site into a modern "green oxygen" complex that meets contemporary urban needs [2][4]. Group 1: Project Overview - Yuan Yang Anzhen Plaza is located at the intersection of Beijing's central axis and the North Third Ring Road, officially unveiled on December 24 [1]. - The project has been redefined and activated by Yuan Yang Group, transitioning from a traditional department store to a mixed-use complex that integrates corporate offices and commercial functions [2]. Group 2: Design and Renovation - The renovation emphasizes a "green and low-carbon" approach, creating a rare "green oxygen" complex in Beijing, addressing the lack of high-quality ecological commercial office spaces in the area [3]. - Significant structural changes were made, including the removal of multiple columns on floors 1 to 5 to create a 26.5-meter high atrium, enhancing natural light and improving the overall spatial experience [3]. Group 3: Market Context and Strategic Positioning - The project aligns with the "14th Five-Year Plan" where over 200 million square meters of commercial properties over 30 years old in first-tier cities will need revitalization, highlighting the importance of asset value reconstruction [4]. - Yuan Yang Group has successfully identified market trends and differentiated product advantages, positioning the plaza as a premium standalone office space for medium to large enterprises [2][4]. Group 4: Future Outlook - The transformation of Yuan Yang Anzhen Plaza is seen as a model for urban renewal in Beijing, with expectations for more historical landmarks to be revitalized under Yuan Yang's management, contributing to sustainable urban development [5].
从北三环老百货到“绿氧”综合体 北京远洋安贞广场揭牌