“跨年仪式感”带火元旦旅游，出境游半径再扩大

Group 1: Travel Market Trends - The domestic flight ticket bookings for the New Year's holiday have exceeded 2.71 million, a year-on-year increase of approximately 35% [1] - International flight ticket bookings have surpassed 330,000, with a year-on-year growth of about 7% [1] - The trend shows that young consumers are increasingly willing to spend on experiential travel, emphasizing emotional value and social experiences [2] Group 2: Popular Destinations and Activities - Popular destinations include ice and snow locations like Harbin and Changchun, with ticket prices for flights to Harbin increasing over 100% compared to early December [4] - The demand for cultural experiences and traditional activities, such as temple blessings, is also rising, with significant increases in bookings for related accommodations [3] - The trend of attending concerts for New Year's celebrations is gaining popularity, with cities hosting such events seeing a notable increase in hotel and flight bookings [2] Group 3: International Travel Insights - Young travelers are utilizing vacation days to extend their New Year's holiday into longer trips, with destinations like Argentina and Portugal seeing booking increases of over 400% [6] - Short-haul international destinations such as South Korea and Vietnam are particularly popular due to lower ticket prices, with flight bookings to Seoul increasing by 3.3 times year-on-year [7] - The upcoming Spring Festival is expected to further boost travel demand, with hotel bookings for popular destinations already showing over 100% growth compared to last year [7]