燕京啤酒：公司以研发变革驱动产品升级焕新

Core Viewpoint - Yanjing Beer is leveraging research and development to drive product upgrades and meet diverse consumer demands through a robust technical foundation, including a national-level technology center and laboratory [1] Group 1: Product Development - The company is increasing its R&D efforts to develop new products that cater to personalized and diversified consumer preferences [1] - Yanjing Beer has launched strategic national products such as Yanjing U8 and V10 white beer, and is also incubating differentiated products like alcohol-free white beer and dry beer [1] - The product structure covers mass, mid-range, and high-end markets, creating a product matrix with strong market penetration and brand recognition [1] Group 2: Innovation Strategy - The company has adopted a mature innovation model of "developing a batch, launching a batch, and reserving a batch" to enhance its product offerings [1]