杭州一家“以物易物”的小店走红，90后老板：交换比交易更有温度

Core Viewpoint - The store "Everything Secondhand" in Xiaoshan District, Hangzhou, has gained popularity on social media for its unique trading method of "bartering" secondhand goods, which has sparked discussions among consumers [1][10]. Group 1: Business Model and Goals - The store offers over 2,000 categories of secondhand items, allowing customers to either purchase or exchange goods [1][3]. - The owner, A Jie, aims to accumulate 10,000 types of secondhand products to create a unique "circular kingdom" that reflects the daily life of Hangzhou residents [3][10]. - A Jie transitioned from selling luxury secondhand goods to a broader range of secondhand items, believing that every item has its own value and can serve a greater purpose [3][10]. Group 2: Popular Items and Consumer Behavior - Popular items in the store include practical goods like power strips, eyelash stickers, and various household items, with a dedicated section for low-cost items priced between 1-5 yuan [5][7]. - Consumers are attracted to the uniqueness of secondhand items, with some customers expressing interest in specific pieces like handmade teapots [7][10]. - The store's "bartering" model appeals to two main customer groups: those seeking a fun experience and those who support eco-friendly practices by exchanging unused items [10][12]. Group 3: Bartering Process - The bartering process involves A Jie assessing the value of items brought in by customers, allowing them to select equivalent items from the store [10]. - The store has seen a variety of exchanges, including clothing, household appliances, and books, indicating a diverse customer base and interest in sustainable practices [10][12].