XIAOMI(HK:01810) Xin Lang Cai Jing·2025-12-25 14:16Core Viewpoint - Xiaomi has upgraded its strategic partnership with Leica, launching the Xiaomi 17 Ultra, which marks a significant advancement in mobile imaging technology, particularly in optical zoom capabilities [3][6][12]. Product Launch - The Xiaomi 17 Ultra was unveiled at a press conference in Beijing, alongside several other high-end products, including the Xiaomi 15 Anniversary Leica Edition and various smart home devices [1][5]. - The Xiaomi 17 Ultra is available in four colors, with pricing starting at 6,999 yuan for the base model and going up to 8,499 yuan for the highest configuration [5][10]. Technological Innovations - The Xiaomi 17 Ultra features a new 1-inch, 200-megapixel sensor and introduces optical zoom capabilities, moving away from digital cropping [6][8]. - The long-focus lens of the Xiaomi 17 Ultra is the first Leica APO optical certified lens in mobile imaging, showcasing Leica's high standards of optical quality [10][12]. - The device includes advanced features such as a 6.9-inch display, Snapdragon 8 Gen 2 processor, and a 6800mAh battery with fast charging capabilities [10][12]. Strategic Partnership with Leica - The partnership with Leica has evolved from joint development to a "strategic co-creation model," integrating Leica's professional optical and design aesthetics into Xiaomi's products [5][12]. - The Xiaomi 17 Ultra Leica Edition aims to replicate the intuitive experience of using a Leica camera, featuring a redesigned zoom ring and enhanced user interface [14][16]. Market Positioning and Strategy - The launch of the Xiaomi 17 Ultra is part of Xiaomi's broader strategy to establish itself in the high-end market, with significant achievements in various sectors, including smartphones and smart home appliances [20][25]. - Xiaomi's high-end product strategy has seen success, with the Xiaomi 15 Ultra achieving a 50% increase in sales and the Xiaomi SU7 Ultra meeting its annual sales targets ahead of schedule [20][22]. - The company has committed to substantial R&D investments, totaling approximately 320-330 billion yuan for the year, to support its technological advancements and market positioning [25].