Sou Hu Cai Jing·2025-12-25 14:16Core Insights - The article highlights the evolution of the insurance industry in China over the past 30 years, focusing on the journey of a prominent insurance agent, Wu Jinjian, who has witnessed the industry's transformation from its nascent stage to a more professional and refined phase [3][4][18]. Group 1: Industry Evolution - The insurance market in China has experienced significant growth since its inception, particularly after China's accession to the WTO in 2001, which led to a surge in residents' wealth and increased acceptance of insurance products [6][10]. - Between 2014 and 2019, the number of insurance agents in China rose dramatically from 3.25 million to a peak of 9.12 million, reflecting the industry's rapid expansion during that period [15]. - The traditional "human sea tactics" approach to insurance sales has become less effective due to market changes and increased competition, prompting a shift towards more specialized and service-oriented models [18][19]. Group 2: Professionalization and Service Innovation - The role of insurance agents has evolved from mere salespeople to planners for risk management and wealth preservation, emphasizing the need for comprehensive service capabilities [27][34]. - Wu Jinjian's experience illustrates the importance of adapting to new marketing strategies, including the integration of new media and technology to engage with clients and enhance service delivery [28][30]. - The introduction of the "insurance + healthcare" strategy by Ping An Group aligns with the industry's trend towards providing integrated services that address clients' diverse needs [26][27]. Group 3: Changing Consumer Perceptions - There has been a notable shift in consumer attitudes towards insurance, with an increasing desire for products that serve as tools for wealth protection and transfer, particularly in the context of an aging population and heightened health awareness [34][35]. - The COVID-19 pandemic has acted as a catalyst for this change, leading to greater acceptance of insurance as a means of managing health and financial risks [34]. Group 4: Philanthropy and Social Responsibility - Wu Jinjian has initiated a charity fund aimed at supporting youth education, reflecting a broader trend among high-net-worth individuals in China to engage in philanthropy and contribute to societal needs [31][33]. - The changing wealth perspectives among affluent individuals indicate a growing interest in using their resources for social good, which may influence future insurance product offerings and marketing strategies [33].