2025电商之变 | 七鲜小厨在京扩张 即时零售流量战转向效率战
Bei Jing Shang Bao·2025-12-25 14:22

Core Insights - The e-commerce industry is transitioning from scale expansion to efficiency and sustainability as it enters a period of stock competition, with major players like JD, Meituan, and Alibaba competing fiercely in instant retail [1][8] - The year 2025 is anticipated to be a breakout year for instant retail, with significant marketing activities driving order volumes, as seen with 7Fresh's stores in Beijing [2][4] Group 1: Market Dynamics - Major e-commerce platforms are intensifying competition in instant retail, with JD, Meituan, and Alibaba engaging in aggressive strategies to capture market share [4][5] - JD's entry into the food delivery market has seen rapid growth, achieving over 25 million daily orders within 90 days of launching its delivery service [4][6] - Meituan has shifted its focus to instant retail, closing non-core businesses and enhancing its delivery capabilities, with over 30,000 flash warehouses established [6][7] Group 2: Financial Performance - Instant retail revenue for Alibaba grew by 60% year-on-year in Q3, while JD's new business segment, including delivery, saw a 12.56% quarter-on-quarter increase [7][8] - Despite revenue growth, Alibaba's operating profit fell by 85% year-on-year, highlighting the challenges of sustaining high levels of subsidies [7] Group 3: Future Projections - The instant retail market in China is projected to reach 971.4 billion yuan by 2025, with expectations to exceed 1 trillion yuan in 2026 and potentially reach 2 trillion yuan by 2030 [8] - The competition in instant retail will increasingly focus on operational efficiency, ecosystem collaboration, and refined business operations rather than just subsidies and order volume [8]