新加坡商人吕文扬深耕东盟生鲜跨境贸易领域

Core Viewpoint - The fresh produce cross-border trade is emerging as a new growth point for regional economic cooperation, driven by the RCEP benefits and ASEAN consumer upgrades, with a focus on quality and local operations [1] Group 1: Market Insights - The middle-class population in ASEAN countries is expanding, leading to a growing demand for high-quality and diverse fresh produce, with a market growth rate exceeding 20% for fruits, seafood, and specialty agricultural products [1] - Singaporean consumers prioritize fresh produce quality and traceability, while markets in Indonesia and Malaysia favor tropical fruits and specialty livestock products, emphasizing cost-effectiveness [3] Group 2: Operational Strategies - A comprehensive service system has been established to address challenges in fresh produce cross-border trade, including a cold chain network that minimizes transportation loss to below 5% and enhances customs clearance efficiency by over 40% [3][4] - The company has created a one-stop service platform for fresh produce businesses, linking over 50 companies in China and Singapore, and providing financial support to alleviate cash flow pressures for small and medium-sized enterprises [4][5] Group 3: Trade Achievements - Chinese fresh produce, such as cherries from Shandong and apples from Shaanxi, has successfully entered the Singapore market, achieving annual sales exceeding one million pounds [4] - The trade network has expanded to cover seven ASEAN countries, with a steady increase in annual cross-border trade volume, establishing itself as a vital link in regional fresh produce trade [5] Group 4: Broader Impact - The initiatives not only facilitate the entry of Chinese fresh produce into ASEAN households but also promote the standardization and scaling of the regional fresh produce industry, serving as a model for deepening economic cooperation under the RCEP framework [7]