What Makes Amazon.com (AMZN) an Undervalued Quality Company?

Core Insights - Rothschild & Co Wealth Management's LongRun Equity strategy reported a return of +3.9% in Q3 2025, underperforming its benchmark which returned 7.5% [1] - Since inception, the strategy has achieved an annualized return of 10%, compared to 11% for global equities, indicating a relative underperformance [1] - The market has favored riskier, growth-oriented, and often unprofitable companies over the firm's selection of high-quality, profitable companies [1] Company Highlights - Amazon.com, Inc. (NASDAQ:AMZN) was highlighted in the investor letter, with a one-month return of 1.41% and a 52-week gain of 1.45% [2] - As of December 24, 2025, Amazon's stock closed at $232.38 per share, with a market capitalization of $2.484 trillion [2] - Rothschild & Co initiated a new position in Amazon during Q3 2025, funded by reducing cash holdings and selling portions of other investments [3]