个人养老金缴存倒计时，金融机构出招冲刺

Core Insights - The personal pension system in China began pilot programs in select cities at the end of 2022 and is set for nationwide rollout by the end of December 2024, with over 150 million accounts opened to date [1][2] Group 1: Personal Pension Contributions - As the year-end approaches, financial institutions are intensifying marketing efforts to boost personal pension contributions, which are a key part of China's multi-tiered pension system [2] - The tax benefits associated with personal pensions, including pre-tax deductions on contributions and low tax rates upon withdrawal, are encouraging residents to optimize their personal tax and enhance retirement savings [2] Group 2: Bank Marketing Strategies - Banks are implementing tiered rewards and differentiated products to attract customers for personal pension contributions, moving from broad marketing to more refined operations [3][4] - Various banks are offering unique incentives, such as cash rewards for account opening and contributions, with examples including Citic Bank's promotional activities and Industrial and Commercial Bank of China's multiple reward schemes [4][5][6] Group 3: Industry Trends and Customer Engagement - The focus of bank marketing has shifted from merely acquiring new accounts to enhancing customer engagement and activity, addressing the issue of inactive accounts post-opening [8] - Banks are innovating in deposit methods and creating a comprehensive pension financial ecosystem, including features like automatic deductions and integrating non-financial services to encourage ongoing contributions [8] Group 4: Investment Performance and Product Offerings - Over 98% of personal pension fund products have achieved positive returns, with an average yield exceeding 15%, highlighting the strong performance of available investment options [10][11] - The types of investable products include savings, funds, insurance, and wealth management products, with funds offering a wider range of options and higher potential returns [10][12] Group 5: Investment Strategy Recommendations - Investment strategies for personal pensions should vary by age and risk tolerance, with younger individuals advised to allocate a higher percentage to growth-oriented funds, while older individuals should prioritize safety and stability [12]