Nike's Revival of Classic Brand Has a Hitch—Soccer Coach Grabbed the Trademark

Core Viewpoint - The nostalgic Total 90 product line is crucial to Nike's strategy for the World Cup, but the company failed to renew the trademark rights for this line [1] Group 1 - The Total 90 product line is associated with a sense of nostalgia and is expected to play a significant role in Nike's marketing efforts during the World Cup [1] - The lack of renewed trademark rights may impact Nike's ability to leverage the Total 90 brand effectively in its World Cup campaigns [1]