正式揭晓！喜茶董事长聂云宸入选“2025年度茶饮咖啡十大杰出董事长”

Group 1 - The core viewpoint of the article highlights that Nie Yuncheng, the chairman of Heytea, has been recognized in the "Top Ten Outstanding Chairmen of Tea and Coffee in 2025" list by a well-known financial media outlet [1] Group 2 - Heytea was founded in 2012 in Guangdong by chairman Nie Yuncheng and completed a financing round of 400 million yuan in 2018, accelerating its expansion [3] - In response to increasing competition in the new tea beverage market, Heytea halted its franchise operations at the beginning of this year, emphasizing a return to product essence and avoiding scale competition [3] Group 3 - Under Nie Yuncheng's leadership, Heytea is focusing on brand development by slowing down its expansion pace, continuously innovating new products, updating its brand logo, and adjusting brand narratives to maintain brand quality and explore new customer segments [4] - The editor-in-chief of the financial media outlet stated that the competition in the new tea beverage industry has shifted from scale competition to a focus on brand value, and Heytea's decision to slow down its expansion is beneficial for maintaining long-term brand value [4]